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Resource Overview

Social media tools such as Twitter, Facebook, SnapChat, and the next greatest thing to come, provide great opportunities for Health Centers to better connect with their clients and help them better navigate their health system. Unfortunately, this means that Health Center leadership, staff and IT support also need to keep up with best practices, privacy and security mitigation, and general abilities in leveraging social media and their social network.

The following resources provide articles, guidelines, and helpful use cases to better support health centers in managing social media efforts.

Social Media Management Resources
How to Effectively Manage Social Media within the Health Center Setting
Dr. John Halamka
/ Categories: Electronic Patient Engagement,

How to Effectively Manage Social Media within the Health Center Setting

A HITEQ infographic of key principles

This article written by Dr. John Halamka, CIO at Harvard Medical School and a Health IT adoption thought-leader, provides examples from the Beth Israel Deaconess Medical Center (BIDMC) on best practices for healthcare providers in trying to manage social media efforts.

Topics covered include communication strategies, responding to positive and negative comments, and staff awareness. These topics, while garnered from Mr. Halamka's experience with being CIO for BIDMC  are discussed in a way that is relevant to all health care settings, including health centers. Included in this article are straightforward policies or concepts that are easily adopted into an organization's social media policies no matter what their size.

Click on the link below to gain access to the related article...

Resource Links

  • A link to the full article in MedCity NewsThis post appears through the MedCity News MedCitizens program. Anyone can publish their perspective on business and innovation in healthcare on MedCity News through MedCitizens.
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Tags: patient engagement social media social network CIO
Intended AudienceHealth Center Staff, Social Media Managers, Communications Managers, Health Center Executives

Related Resources

Acknowledgements

This resource collection was cultivated and developed by the HITEQ team with valuable suggestions and contributions from HITEQ Project collaborators.

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