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Resource Overview

Social media tools such as Twitter, Facebook, SnapChat, and the next greatest thing to come, provide great opportunities for Health Centers to better connect with their clients and help them better navigate their health system. Unfortunately, this means that Health Center leadership, staff and IT support also need to keep up with best practices, privacy and security mitigation, and general abilities in leveraging social media and their social network.

The following resources provide articles, guidelines, and helpful use cases to better support health centers in managing social media efforts.

Social Media Management Resources
Health Literacy Online

Health Literacy Online

A Guide for Simplifying the User Experience by the Office of Disease Prevention and Health Promotion

As Health Centers increase the amount of electronic communications sent out to their patients they need to continually assess the literacy level of the content that they are sending out across patient portals, text messages, and social networks. This guide provided by the Office of Disease Prevention and Health Promotion helps staff "develop intuitive health websites and digital tools that can be easily accessed and understood by all users — including the millions of Americans who struggle to find, process, and use online health information."

The Health Literacy Online guide is broken into six main sections as follows:

  1. What We Know About Users with Limited Literacy Skills
  2. Write Actionable Content
  3. Display Content Clearly on the Page
  4. Organize Content and Simplify Navigation
  5. Engage Users
  6. Test Your Site with Users with Limited Literacy Skills
Previous Article How to Effectively Manage Social Media within the Health Center Setting
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Intended AudienceHealth Center Staff, Patient Navigators, Health Education Staff

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Acknowledgements

This resource collection was cultivated and developed by the HITEQ team with valuable suggestions and contributions from HITEQ Project collaborators.

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