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Resource Overview

General cybersecurity guidance would suggest that Health IT breach should not be considered a matter of "If", but rather a matter of "when". How an organization prepares and responds to an episode of breach is just as important as defending itself from breach. Unfortunately, Health Centers are seen as a domain with high potential for data breach and consequently it is critical for Health Center leadership to embrace breach mitigation across their entire organization vs being a matter to be addressed by their Health IT team.

Breach can occur through both internal and external network leaks, through malware such as Ransomware, and through physical means on site. The resources provided below are meant to provide general knowledge about breach mitigation and methods for mitigating against breach incidences.

Breach Mitigation and Response Resources
Telehealth Resource Centers
/ Categories: Telehealth, Partners, Telehealth Resource Centers

Telehealth Resource Centers

Telehealth Marketing and Market Analysis

People often think of marketing as advertising—the ads you see on billboards, in newspapers, on television or the Internet. Or you might think of a sales person pitching their latest invention or discovery in an infomercial. But marketing is much more: It’s the whole range of activities that revolve around finding your customers, defining your product and sharing information about your product with your customers. You may find you have multiple customers (patients, providers within your organization and even payers in your region), each of whom will respond to a different marketing approach. Whether your marketing plan is simple or complex, it should begin with a market analysis.The value and importance of a good market analysis cannot be overemphasized. It can be the difference between success and failure of your program.

The value and importance of a good market analysis cannot be overemphasized. It can spell the difference between success and failure of your program.

This module provides information on performing a market analysis and then developing a marketing plan to publicize your program.

Resource Links

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Tags: telehealth HRSA partners collaborators

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Acknowledgements

This resource collection was cultivated and developed by the HITEQ team with valuable suggestions and contributions from HITEQ Project collaborators.

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The Quadruple Aim
Quadruple Aim

A Conceptual Framework

Improving the U.S. health care system requires four aims: improving the experience of care, improving the health of populations, reducing per capita costs and improving care team well-being. HITEQ Center resources seek to provide content and direction aligned with the goals of the Quadruple Aim

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