This article written by Dr. John Halamka, CIO at Harvard Medical School and a Health IT adoption thought-leader, provides examples from the Beth Israel Deaconess Medical Center (BIDMC) on best practices for healthcare providers in trying to manage social media efforts.
Topics covered include communication strategies, responding to positive and negative comments, and staff awareness. These topics, while garnered from Mr. Halamka's experience with being CIO for BIDMC are discussed in a way that is relevant to all health care settings, including health centers. Included in this article are straightforward policies or concepts that are easily adopted into an organization's social media policies no matter what their size.
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