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Resource Overview

Social media tools such as Twitter, Facebook, SnapChat, and the next greatest thing to come, provide great opportunities for Health Centers to better connect with their clients and help them better navigate their health system. Unfortunately, this means that Health Center leadership, staff and IT support also need to keep up with best practices, privacy and security mitigation, and general abilities in leveraging social media and their social network.

The following resources provide articles, guidelines, and helpful use cases to better support health centers in managing social media efforts.

Social Media Management Resources
Telehealth Resource Centers
/ Categories: Telehealth, Partners, Telehealth Resource Centers

Telehealth Resource Centers

Telehealth Marketing and Market Analysis

People often think of marketing as advertising—the ads you see on billboards, in newspapers, on television or the Internet. Or you might think of a sales person pitching their latest invention or discovery in an infomercial. But marketing is much more: It’s the whole range of activities that revolve around finding your customers, defining your product and sharing information about your product with your customers. You may find you have multiple customers (patients, providers within your organization and even payers in your region), each of whom will respond to a different marketing approach. Whether your marketing plan is simple or complex, it should begin with a market analysis.The value and importance of a good market analysis cannot be overemphasized. It can be the difference between success and failure of your program.

The value and importance of a good market analysis cannot be overemphasized. It can spell the difference between success and failure of your program.

This module provides information on performing a market analysis and then developing a marketing plan to publicize your program.

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Tags: telehealth HRSA partners collaborators

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Acknowledgements

This resource collection was cultivated and developed by the HITEQ team with valuable suggestions and contributions from HITEQ Project collaborators.

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